Placing our skills at the service of your marketing projects
Supporting innovation, understanding markets and customer experiences, consulting and/or training, whatever your need, our teams can offer you the best accompaniment for successful marketing development. Our experience and our proven methodologies make Strategir the ideal marketing expert.
Supporting you in all your innovation projects
Product test SNIFF test
The sniff test (or perfume test)
The packaging test
At Strategir, we know just how much innovation is a vital topic for our clients. So we have it at heart to accompany you during all the steps of your thought process, according to your concerns.
We also know that there is not just one innovation process or culture. This is why we have chosen to be 100% agile and tailormade so as to adapt to your cultures, your needs or your constraints, whatever they are.
We can thus accompany you early on during an innovation project, starting at the exploratory phase, so as to discover new opportunities. We can also be present at the development stage and for the prioritisation of your ideas. So, you can count on us during the pre-launch phase to validate and evaluate its potential and instigate your best proposals.
At Strategir, innovation is also our watchword, so that we can go further in our analyses, renew our gathering methods, and have a head’s start in our methodological practices. But always with a collaborative will to innovate by your side, to brainstorm and to launch projects according to your needs.
Identifying and understanding your market and your targets
Understanding evolutions in the market and in the targets that constitute it holds the key to an effective brand strategy. At the same time, the digital world, as well as multi- and cross-channels have changed the game when it comes to customer expectations, their paths to purchase and their relationships with brands. An intimate knowledge of your market and of its transformations is thus the first essential phase, which will allow you to stay one step ahead of your competitors, identify growth opportunities and build customer loyalty.
At Strategir, we think that being resolutely hybrid and modular is the right way to accompany you as you gain knowledge of your markets and targets. For, more than ever, it is vital to fit closely to your specific needs so as to obtain reliable, meaningful results, which are truly of use during decision-making.
Made up of hand-picked qualitative as well as quantitative experts, and endowed with a genuine sector expertise, our teams can accompany you in the identification and enabling of your business opportunities.
Understanding customer experiences to make them even better
Journey Study Omnichannel Customers
Balance Sheet Categorical
VR implantation test
Customer experience has become a priority for brands. The challenge is to create a memorable, distinct and satisfying experience that can strengthen the brand/consumer relationship, in order to create loyalty and recommendations.
From one end to the other of the chain, in other words of the customers’ paths up to the act of buying or consuming, their lived experiences need to be perfect and seen as having been personalised.
However, it is clear that not all consumers are sensitive to the same factors of influence and involvement while on their decision, purchase or consumption journeys. A single individual may have different sensitivities depending on the product category or occasion.
An understanding of these impact factors has led Strategir’s teams to offer you an accompaniment in order to provide your customers and prospects with the best possible experiences as shoppers and consumers, so that you stand out in your competitive world.